A good perfume should be unusual, not grotesque, strong in personality, and can be remembered, and it is energetic and strong. The mellow aroma is gradually emanating, without interruption, spread, and endurance. The aroma is stable and the fragrance is long-lasting. At the same time, there must be a unique perfume bottle type and perfume packaging to form an organic unity, giving a sense of elegance and elegance. The smell of the air in the air can not be left by the packaging, but a good design will make people feel the taste of the air. The shape, color, structure, text and auxiliary image design of the perfume package can impress the viewer’s sense of smell, as if to distinguish the taste of the perfume in the air.
By identifying the two sides of the perfume market, we can analyze the development of the perfume industry. Its two sides are: it is not conducive to the development of small businesses, but it is easy to develop new chain ways.
For large retailers (large supermarkets, self-selected shopping malls), they occupy most of the market, have strong market competitiveness, and adopt direct sales, goods mail order business, home delivery, pharmacy sales, and even some cosmetics online trade. A variety of sales methods, although online trading is not done in a very formal way.
Relatively speaking, the small retail industry is facing a dilemma. Mr. Daniel Gifron, Chairman of the Union of French Perfume Distributors in the Northeast, pointed out that the development of the small retail industry has been greatly affected by the large chain industry. He analyzed that due to the small size of small stores, the incomplete variety of goods, the lack of liquid funds, and insufficient order acceptance.
In fact, the market has embraced the innovative sales approach advocated by a new generation of distributors (adding a store of choice to a chain store), which is more convenient for customers. In addition, he also pointed out that female consumers have always been the main consumer of perfumes. At the same time, they also buy male perfumes for their husbands, lovers, etc., accounting for 60% of male perfume sales.
Perfume has always been synonymous with elegance, fascination and temptation, and it represents people’s desire for perfection in their hearts. Therefore, the consumer’s consumption requirements are diverse. Mr. Gifron added: “We are selling dreams!” Customers expressed their expectations for perfumes, while distributors offered new products and perfect after-sales services. In addition to pursuing a loyal consumer group of classical high-end perfumes, consumers are now more and more concerned about whether it is a famous brand or her sales channel. On the contrary, she is more concerned about her novelty, innovation, and her uniqueness. There are also collectors who are looking for new and beautiful perfume bottles. This reminds us of the prevalence of bad social consumption in France in 2002.
They did not decisively reduce the high consumption of leisure luxury goods such as perfumes and cosmetics. At that time, under the trade-off, after the government introduced the quotation measures to improve the manufacturing, packaging and style of perfumes in the perfume industry, the consumer price also increased accordingly. However, since 2002, people’s spending habits have slowly changed. Mr. Gifron analyzed: “With the so-called ’35 hours’ concept, our customers pay special attention to entertainment.” Although female consumers have always attached great importance to their appearance, the use of care products and cosmetics is good. If they do, they will reduce the budget for high-end perfumes and replace them with cheaper mid-range perfumes.
Although the international perfume market has been hit by economic crises in countries such as Asia, Russia and Latin America, the strong consumer demand in Europe and North America has brought new vitality. France is an unquestioned country that pursues fashion. Therefore, in the past ten years, France has made outstanding contributions in the field of perfume production and sales, and has made great achievements. It is reported that the domestic market situation in France is far better than the overseas market, and the consumption index rose by 2%. According to statistics, the consumption expenditure of luxury goods such as perfumes is very objective for each household. Its growth rate is 8.1% higher than other household expenses, that is, the growth rate is more than twice that of others. For example, in 1998, the French perfume market spent more than the planned 34 billion francs.
The French Federation of Perfume Industries explained that it is precisely because of the French people’s strong desire for consumption of skin care, cosmetics and other products, as well as their good moral quality and high quality of life requirements, especially the increasingly perfect market strategy planning, promoting perfume The industry has made great progress. Such as Yves Sa